Register now for the 2023 Convention!

Soaring Eagle Casino & Resort

6800 Soaring Eagle Blvd
Mt. Pleasant, MI 48858

Contact the Soaring Eagle Casino & Resort by calling 989-775-5777 and stating you are with the Bowling Centers Association of Michigan room block. The room rate is $139 + tax.
Reservations must be made by April 16, 2023

Join us for an amazing 2 days at Soaring Eagle. The education lineup this year is built around revenue generation. We have four excellent speakers lined up to teach us the ins and outs of marketing, selling, & executing group and corporate events, plus 50 additional non-bowling ways to drive more revenue into our centers.


3 – 6pm Registration
6 – 7:45pm: Board of Directors Meeting
8 – 10pm: Member Meet & Greet: Food, Drinks, & Fun!
10:15pm to Midnight: Hospitality Room


7:30am: Registration/Coffee Station
8 – 10:00am: Breakfast

Coupon must be presented

10 – 11:00am: Pat Kline – Building a Customer Database to Put Your Marketing on Auto-Pilot

Pat Kline is the Proprietor at Shelby Lanes in Shelby Township, MI. Join us to learn how Pat successfully owns and runs his successful 24 lane traditional center while living full time in Orlando, FL. Pat uses a CRM system to create systemized, automated marketing programs that keep his center full year-round. Pat will teach us how he leverages the 5 P’s: Proper Preparation Prevents Poor Performance to create discipline in his approach, and how a customer database can help us improve our marketing and increase revenue in our centers!

11 – 11:45am: Gus Falgien, Sr VP of International Sales & Distribution, US Bowling

If you’ve been around the bowling industry in the last few years you’ve seen the buzz building around string pinsetter machines. Gus is joining us to bring us up to speed on changes over the last 12 to 24 months, what USBC certification could look like, and how string pinsetters will change our industry and our businesses. 

Noon – 2:00pm: BCAM Annual Meeting & Lunch

Hear from your National BPAA reps on programs that will help save you money and grow your business

2:15 – 6:00pm: Trade Show w/Strolling Meal

The trade show floor will be filled with our nationwide Exhibitors who are looking to share new programs, ideas, and business arrangements with our members. Attendees have the chance to win great prizes. The strolling meal begins at 4pm.

7 – 9:30pm: President’s Dinner

Cocktails served at 6:30pm
Dinner served at 7:00pm
Entertainment follows after dinner

10pm to Midnight: Hospitality Room with board games

Back by popular demand! Interactive games will be played this night only in the hospitality room. Join us for networking, drinks, snacks, and some fun competition!


7 – 9:00am: Breakfast

Coupon must be presented

7:30am: Registration/Coffee Station
9 – 10:30am: Bob Pacanovsky: Building Loyalty & Revenue Through Company and Group Events 

Do you consider your Bowling Center a “unique venue”?  Do you get requests to hold various events, banquets, or meetings there?  If the answer is “yes”, you are a unique venue! Here is the best part… the corporate market is looking for unique venues ALL THE TIME to hold events, parties, and meetings!  How much time do you focus on cultivating these opportunities?

This seminar teaches how to create (or enhance) a revenue stream for your organization.  You’ll get ten of Bob’s proven strategies to build more loyalty and revenue for your organization, and how to manage this type of business.

Here are a handful of the concepts we’ll discuss during this seminar:

Identifying six goals that meeting planners have when working with you
Speaking the language to attract and retain more company/group events
Discovering four keys that will separate your F & B from your competition
Thinking like your competition…it’s not whom you think
Working smarter with sales prospecting, follow-ups, and closing
Building revenue and loyalty through repeat business and referrals
Tailoring your marketing efforts to this market, with success!
Utilizing open houses (and the blueprint for them)

10:45 – 12:15pm: Rick Heim, Cornerstone Consulting: Company & Group Event Catering – Strategies for World-Class Event Execution

Learn proven strategies for executing food & beverage event catering from one of the most experienced bowling center operators in the country. Rick will teach us how to plan, prepare, produce, and present an event menu that will create a WOW experience for your group event customers AND generate profit for your bottom line. Over his 45 year career in the bowling industry, Rick has directly or indirectly supervised over 100 bowling entertainment centers in the U.S., Canada and Europe. As an advisor, manager or developer, he has participated in the opening of 65 centers worldwide. Rick’s career began at Brunswick, where he spent 22 years as a General Manager, Regional Training Manager, Director of International Operations & Regional Vice President. He then served as VP of Operations for Main Event Entertainment, owned 2 high-volume entertainment centers in central Texas, and for the last 16 years has successfully operated a consulting company serving restaurant and bowling entertainment center operators.  Rick’s restaurant management background has led to educational and consulting engagements with BPAA, IAAPA and several state bowling associations.  Rick is also a regular instructor at the BPAA management schools on the topic of food and beverage management.

12:30- 2pm: Working lunch with WBPI and Karoub

Enjoy lunch while learning how to handle common issues with your employees and customers. Also, hear what we can expect from our state leaders in Lansing and how that could affect your business.

2:15 – 3:45pm: Steve Cieslewicz: 50+Non-Bowling Ways to Increase Your Center’s Revenue

Steve Cieslewicz, proprietor at WhiteTail Lanes in Amherst Junction, WI and Bowling Centers Association of Wisconsin Past President, joins us to teach 50+ non-bowling ways to increase revenue in our centers. Steve has an extensive history as a proprietor in Wisconsin and leadership experience as the President of BCAW. We’re excited to learn from how Steve has created multiple non-bowling revenue streams in his center in addition to bowling.

3:45 – 5:00pm: Proprietor’s Roundtable
7:00pm -10:00pm: Social Event at Soaring Eagle Casino & Resort

Spend some enjoyable time with members, exhibitors, industry leaders, and reflect upon the items covered in this year’s convention.

10:15pm to Midnight: Hospitality Room

Please join us for drinks, snacks, and networking

Register now for the 2023 Convention!